HEIDI DICKERT CONSULTING
Heidi Dickert Consulting
Strategic Marketing and Market Research consulting
Heidi Dickert utilizes over 20 years of international consumer, technology and B-to-B marketing and research expertise to help companies research, develop and launch new product offerings in a variety of innovative market arenas. Past clients include: MarketTools, ICOM/Alliance Data/Epsilon, Clorox, Autodesk, MMetrics/Comscore, Microsoft, Yes to Carrots, Goodby Silverstein & Partners, and Visa.
Between 2011 - 2014, Heidi took on the responsibility of leading an international market research team across six different operating units responsible for servicing the Visa account globally as the SVP, Global Account Director for the Kantar group.
Before launching Heidi Dickert Consulting in 2007, Heidi Dickert specialized in building and maintaining healthy panels and sampling programs that serviced Fortune 500 customers. In addition, Heidi leveraged new product development experience to create and launch several new products while at MarketTools including MarketTools Mobile, MarketTools Hispanic Reach, and MarketTools Health & Wellness.
Heidi also led both new and established brand research groups and supported Latin American and US Hispanic product development for the flagship laundry brands at Clorox. In this role, Heidi gained extensive experience in conducting hundreds of concept tests, ad tests, product tests and multivariate analyses.